Management

Ms. Yuen Yi Young
Chairwoman and Director

Ms. Young is the Director and Chairwoman of the Board of Directors of our Company. She co-founded and served as a director for Here We Seoul-Minus Plus Ltd, a beauty and wellness company, from March 2017 to April 2022. She also co-founded KM Han Spa Limited during the same period, focusing on operations and customer satisfaction. Since December 2013, she has been a co-founder and director of HWS, a retailer in Hong Kong for proprietary beauty products. Additionally, she was a director and professional make-up artist at LY Styling Company from December 2012 to December 2014, bringing over ten years of experience in the beauty industry.

Mr. Ying Yeung Wong
Chief Executive Officer and Director

Mr. Wong is the Director and Chief Executive Officer of our Company and co-founder of HWS, established in December 2013. He leads the marketing and creative team, engages in strategic decision-making, and drives business development, enhancing PITANIUM's reputation as a premier online beauty brand in Hong Kong. Recognized as an authority in online advertising, he has been featured in various media and invited by companies like Google and Facebook to share his expertise. Previously, he held marketing director roles at Here We Seoul-Minus Plus Ltd and K-Medi Han Limited, focusing on sales growth and brand equity. Mr. Wong holds a Bachelor of Arts in Business Management from the University of Northumbria.

Mr. Yau Mok
Chief Financial Officer

Mr. Mok is the Chief Financial Officer of our Company. He has over 20 years of experience in corporate finance and management. Prior to joining our Company, Mr. Mok held various positions in the insurance and finance industry. From 2005 to 2023, Mr. Mok worked in FWD Life Insurance Company (Bermuda) Limited with the last position as a branch manager. Mr. Mok joined Avam Limited in November 2017 and served as the chief financial officer of Avam Limited from December 2018 to February 2025. Mr. Mok obtained a Degree of Master of Business Administration from The University of Wales in November 2015.

Ms. Kui Gee Jennifer Lee
Independent Director

Ms. Lee is an Independent Director of our Company and Chairwoman of the Nominating Committee, while serving as a member of both the Audit Committee and Compensation Committee. She brings over 11 years of expertise in education administration and management to our Board. Since November 2012, Ms. Lee has served as Director of Tots Education Centre in Hong Kong, where she leads development initiatives and oversees operations of this specialized institution providing educational programs for preschoolers and children. Ms. Lee holds a Master of Arts in School Guidance and Counselling from the Hong Kong Polytechnic University and dual Bachelor's degrees in Liberal Arts and Science from SUNY Stony Brook University. Her extensive background in educational leadership provides valuable perspective for our Company's strategic development.

Mr. Achilles Cheong Lung Lui
Independent Director

Mr. Lui is an Independent Director of our Company and Chairman of the Compensation Committee, while serving as a member of both the Nominating Committee and Audit Committee. He brings diverse experience in marketing, procurement, and data analysis to our Board. Since March 2014, Mr. Lui has served as Marketing Manager at Great Wall Enterprise, where he drives strategic marketing initiatives and business development. His professional journey includes roles as Buyer of electrical components at ASM Pacific Technology Limited and Data Analyst at Butler Hill in Seattle. Mr. Lui's combined expertise in technology procurement, data analytics, and marketing strategy provides valuable insights for our Company's growth. He holds a Bachelor of Science in Computing with a minor in Marketing from the Hong Kong Polytechnic University.

Mr. Wai Hei Cheng
Independent Director

Mr. Cheng is an Independent Director of our Company and Chairman of the Audit Committee, while serving as a member of both the Compensation Committee and Nominating Committee. He brings over 10 years of audit and company secretarial expertise to our Board. Since December 2021, he has served as Financial Controller and Company Secretary of Min Fu International Holding Limited (stock code: 8511). His extensive experience includes similar roles at multiple Hong Kong-listed companies, including CT Vision S.L. (International) Holdings Limited and Chi Kan Holdings Limited. Currently, Mr. Cheng also holds Independent Non-Executive Director positions at TOMO Holdings Limited, Fullwealth International Group Holdings Limited, and Carry Wealth Holdings Limited. His comprehensive background in financial management, corporate governance, and regulatory compliance positions him as a valuable addition to our Board.