Ethos
Breaking rules with heart-shaped tools.
To create a different kind of beauty company by building brands that disrupt norms, shape culture, connect communities through positivity, inclusivity and accessibility.
We make the best of beauty accessible to every eye, lip and face.
As incomes rise among residents in Hong Kong, there is a growing pursuit of higher living standards, leading to increased focus on health care. However, the demands of busy, fast-paced lifestyles have negatively impacted overall well-being, leaving many individuals in less than optimal health. In response to the desire for improved living conditions and better health, people in Hong Kong are increasingly aware of personal health issues and are turning to personal care. This heightened health consciousness is anticipated to drive growth in the retail market for health and beauty and personal care products.
In recent years, new beauty and personal care product brands have gained significant popularity in Hong Kong. Their growing presence on social media has raised consumer awareness in this segment, leading to shifts in beauty and personal care product consumption trends. An increasing number of consumers are broadening the range of beauty and personal care products they use and are purchasing them more frequently, influenced by innovative marketing strategies like KOL (Key Opinion Leader) marketing. This trend is further boosting retail sales revenue for beauty and personal care products in Hong Kong.
The beauty and personal care products market is well-established, leading to a high degree of similarity among products and creating intense competition. To thrive, beauty brands must differentiate their offerings to attract and retain customers. For instance, hair care products like shampoos can be tailored to meet specific needs, such as energizing and refreshing effects for men, and extra softness and moisture for women. By focusing on end-user scenarios and addressing the unique needs of specific consumer groups, beauty brands can significantly enhance customer satisfaction and more effectively retain loyal customers.
Chairwoman and Director, Pitanium
Chief Executive Officer and Director, Pitanium
Co-founder & Creative Director, Pitanium