BOARD OF
DIRECTORS
Ms. Yuen Yi Young
Chairwoman and Director
Ms. Young is the Director and Chairwoman of the Board of Directors of our Company. She co-founded and served as a director for Here We Seoul-Minus Plus Ltd, a beauty and wellness company, from March 2017 to April 2022. She also co-founded KM Han Spa Limited during the same period, focusing on operations and customer satisfaction. Since December 2013, she has been a co-founder and director of HWS, a retailer in Hong Kong for proprietary beauty products. Additionally, she was a director and professional make-up artist at LY Styling Company from December 2012 to December 2014, bringing over ten years of experience in the beauty industry.
Mr. Ying Yeung Wong
Chief Executive Officer and Director
Mr. Wong is the Director and Chief Executive Officer of our Company and co-founder of HWS, established in December 2013. He leads the marketing and creative team, engages in strategic decision-making, and drives business development, enhancing PITANIUM's reputation as a premier online beauty brand in Hong Kong. Recognized as an authority in online advertising, he has been featured in various media and invited by companies like Google and Facebook to share his expertise. Previously, he held marketing director roles at Here We Seoul-Minus Plus Ltd and K-Medi Han Limited, focusing on sales growth and brand equity. Mr. Wong holds a Bachelor of Arts in Business Management from the University of Northumbria.
Mr. Yau Mok
Chief Financial Officer
Mr. Mok is the Chief Financial Officer of our Company. He has over 20 years of experience in corporate finance and management. Prior to joining our Company, Mr. Mok held various positions in the insurance and finance industry. From 2005 to 2023, Mr. Mok worked in FWD Life Insurance Company (Bermuda) Limited with the last position as a branch manager. Mr. Mok joined Avam Limited in November 2017 and served as the chief financial officer of Avam Limited from December 2018 to February 2025. Mr. Mok obtained a Degree of Master of Business Administration from The University of Wales in November 2015.
Ms. Kui Gee Jennifer Lee
Independent Director Nominee
Ms. Lee is set to become an independent director, chairwoman of the nominating committee, and a member of both the audit and compensation committees. She has over 11 years of experience in education administration, serving as the director of Tots Education Centre in Hong Kong since November 2012, where she is responsible for development and operations. Ms. Lee holds a Master of Arts in School Guidance and Counselling and a Bachelor’s degree in Liberal Arts and Psychology/Sociology from SUNY Stony Brook University. Additionally, she has certifications in educational administration and management from the College of Birmingham and the Asian College of Teachers.
Mr. Achilles Cheong Lung Lui
Independent Director Nominee
Mr. Lui will be appointed as an independent director and will be the chairman of the compensation committee and a member of the nominating committee and the audit committee. From December 2013 to December 2014, he was a buyer of electrical components at ASM Pacific Technology Limited. Thereafter, he has been working as a marketing manager at Great Wall Enterprise since March 2014. From January 2010 to August 2011, he served as a data analyst at Butler Hill in Seattle. He became a part-time marketing executive at Great Wall Enterprise from June 2007 to November 2011. Mr. Liu obtained a Bachelor of Science in with a major in computing, with a minor in marketing from the Hong Kong Polytechnic University in October 2011.
Mr. Wai Hei Cheng
Independent Director Nominee
Mr. Cheng will be appointed as an independent director, serving as the chairman of the audit committee and a member of the compensation and nominating committees. He has over 10 years of experience in audit and company secretarial roles. Currently, he is the financial controller and company secretary of Min Fu International Holding Limited since December 2021. Mr. Cheng has held key positions in various listed companies, including Chi Kan Holdings Limited and Win Win Way Construction Holdings Ltd. He holds a Master's in Business Administration from Hong Kong Polytechnic University and a Bachelor of Science in Accounting and Finance from Leeds Beckett University. He is a fellow of the ACCA and a member of the Chartered Governance Institute.