IMPACT
Join the Pi-volution:
Beauty That
Breaks Boundaries.
Together, we’re reshaping beauty with innovation, inclusivity, and fearless creativity.
Beauty is more than skin deep – it’s a driver of change. At Pitanium, we believe in bold ideas, inclusive actions, and creating a future where beauty inspires progress and empowers everyone.
“Some brands stop at words. We turn them into action. Action is the foundation of everything we do. We don’t just follow trends. We lead, we innovate, and we create beauty that truly makes a difference.”
Ms. Yuen Yi Young
Chairwoman and Director
People
What We Stand For
Beauty Meets Innovation
"We combine cutting-edge technology with thoughtful design to create professional-grade beauty treatments for home use. Pitanium ensures that you no longer need to compromise between quality and convenience. Our mission is to bring effortless innovation into your daily routine, empowering you to achieve beauty on your terms."Advanced technology, designed for modern lifestyles.
Dual-Brand Strategy
"Pitanium delivers high-end, professional-grade skincare solutions, while BIG Pi provides customizable, flexible routines for those who love to experiment.”Two brands, one mission: we cater for everyone.
Customer-Centric Philosophy
"At Pitanium, everything we do begins with you. From product development to shopping experiences, we prioritize convenience, quality, and results. Whether it’s through thoughtful packaging, innovative formulas, or seamless shopping options, we’re committed to making your beauty journey as effortless and rewarding as possible. Your needs inspire us to do better every day."Designed with care, created for you.
Marketing That Stands Out
"We don’t follow trends — we create them. Pitanium’s bold and original campaigns reflect our innovative spirit and unique identity. Through striking visuals, imaginative storytelling, and community-driven initiatives, we connect with our audience in meaningful ways. Our marketing isn’t just about selling products; it’s about building a brand that inspires and empowers."Bold ideas, impactful stories, lasting connections.
Empty Bottle Festival: Sustainability Meets Savings
"With the ‘Empty Bottle Festival,’ customers can bring in any brand’s empty bottles to our stores and receive 50% off similar Pitanium or BIG Pi products. Not only do we help you try something new, but we also collect and recycle the empty bottles, promoting sustainability while giving back to the planet." Recycle more, waste less, love the Earth.
Seamless Shopping Across Online and Offline
"From our No.1 online platform to our centrally located, zero-contact retail stores, we deliver an integrated shopping experience that’s convenient, accessible, and designed for modern customers." Wherever you are, we’re right around the corner.
Pi-Subscription: Beauty on Your Schedule
"With Pi-Subscription, customers enjoy their favorite products at a discounted price, delivered regularly to maintain their routines without worrying about running out or waiting for promotions. It’s our way of caring for your beauty journey." Consistent care, effortless convenience.
More Than a Brand — Building a Beauty Community
"Across all our platforms, we’ve built a thriving community of loyal fans, VIPs, and influencers who share our vision. Pitanium is more than just beauty products — it’s a community that inspires confidence, celebrates individuality, and promotes balance in both inner and outer beauty. We’re here to support your journey every step of the way."